How Color Persuasion Works
Color persuasion involves the philosophy behind colors and how consumers (knowingly or not) interact with those colors. Certain colors, for example, may subconsciously make a person feel safe. If your website influences the users with color, you may be able to set a tone or mood that is necessary to make your ecommerce business successful. Color is not an exact science. Different cultures focus on the same color in different ways. For example, yellow can represent courage in Japan, while yellow in the Western culture can be referring to cowardice. Because colors have different meanings for different people, it is important [...]
posted from my blog at gxjansen.com: http://www.gxjansen.com/color-persuasion/